What are premium domains?

You may have noticed that some unregistered domains are priced at a higher rate than what's listed on our pricing page. These higher-priced domains are known as premium (or “registry premium”) domains. Registry premium domains are displayed in the search results with the phrase “premium registration” shown underneath the price.

What makes a domain premium?

The vast majority of domains are considered non-premium (sometimes called "GA" or General Availability), so in general, the price listed on our pricing page is what you can expect to pay at checkout. However, most registries (the companies that own a domain extension) maintain a list of high-value keywords they’ve classified as premium terms. This means that when you register, transfer, or renew a domain containing one of those terms, the registry charges us a higher-than-usual cost that we must pass on to you.

What terms are considered premium?

Premium terms vary from registry to registry. Common first and last names, short words, and short numbers are more likely to be flagged as premium by a registry. Combinations of first and last names, less-common words, word combinations, and larger numbers are more frequently non-premium. For instance: smith.example and jessica.example might both be considered premium, whereas jessicasmith.example would probably be non-premium. 30.example might be flagged as premium, whereas 30001.example likely would not.

Words closely associated with a particular domain extension might also be considered premium. For example, pen.ink is probably a premium name, whereas pen.dog probably isn’t.

How much more do I have to pay?

Depending on perceived value of a given term, a registry may charge more or less. You may end up paying anywhere from a few extra bucks per year to thousands of dollars for certain desirable domain names. Please note that some premium domains have a high initial price but renew at a low, non-premium ("GA") price, while others renew at a higher price on an ongoing basis. Be sure to check the projected renewal price (displayed at checkout) before you register a premium domain.

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